Recently, retail entrepreneurs are facing a tough test. Their sales are estimated to be lower than usual due to people’s low purchasing power. This can be seen from the venting of a number of traders. They vent that their turnover has decreased by up to 56 percent in the previous Eid season, compared to the previous Eid season.
Sales and profit turnover is of course the end result that all companies want to achieve. If turnover decreases, operating profit will also decrease. The problem is, to get a high sales turnover is not something that can come without any effort from us, the business owners. Of course there are steps that we must take as a consequence of our target to get a high sales turnover.
The method that we have to take is actually the basic thing that a business actor should do in order to maintain the continuity of our business. Here are some tips to increase your business turnover:
Besides being very influential on the integrity of our business, product quality is also very influential on the sales figures of our products. It has become mandatory for all businesses to always maintain the quality of their products. It’s very simple, but quite difficult to do. If the quality is topnotch, consumers will be loyal and will continue to shop at your store. Especially if your business is in the food sector. So keep on maintaining and improving the quality of your products. It doesn’t matter a little bit to increase the price as long as the quality of our products is always maintained.
Promotion and branding
This is the second important thing you should do if you want to increase sales. The power of promotion and branding increases your business turnover. It doesn’t have to be expensive and complicated. Do promotions and branding according to your business capabilities and in various ways. For example, if you have a cheap travel business, travel promos, and the like, you can promote on social media, even through digital marketing (digital marketing) to reach a wider and targeted market.
With more and more competitors out there, one of the keys to winning the competition is to improve the quality of our services. Let’s say we have the same type of product with almost the same price, then the most important thing that will be considered by consumers is of course the service.
Learn marketing strategies
Every entrepreneur does not just run his business. They are also required to always learn. Especially studying marketing or marketing. And now, learning marketing strategies is no longer the conventional way, but slowly you have to be able to learn digital marketing. Especially the marketing strategy through popular social media such as Instagram, Facebook, and marketing through Google. You can easily find reading material from digital marketing practitioners on blog and media sites, and you can search for them through search services on Google.
Indeed, increasing sales turnover is a tricky thing. But if we let your business turnover continue to fall, the longer your business will go out of business. So before business turnover drops even further, try to fix it from now on.